Wedding Research – The Yeas and Nays of Irish Weddings
This landed on my desk this morning and I literally don’t know where to start!!!
One for All vouchers conducted some research and this is the press release:
One4all research reveals the yeas and nays of Irish weddings
- Guests are willing to spend an average of €186 on a wedding gift
- 1 in 10 have attended a wedding with a social media hashtag
- Only 3% think a free bar should be provided at a wedding reception
- 3 in 10 think the bridal couple shouldn’t expect a gift if marrying abroad
- 16% would consider a social media ban at their wedding
- One third don’t think that wedding traditions matter.
When it comes to matters of marriage, opinions differ on the long list of do’s and don’ts for bridal couples to be. That’s according to new research from leading gift card company One4all which delves into the psyche of wedding attendees in Ireland.
Location, Location, Location
Before the ‘I dos’, bridal couples must decide where to celebrate their nuptials and according to the research carried out among 599 adults*, 37% of those polled would travel anywhere for a loved one’s wedding. 61% reveal that they would travel outside Ireland with 59% agreeing that a wedding abroad would be fun.
However, 11% say they wouldn’t travel beyond their own county to make the wedding of a loved one. For those who do decide to wed abroad, 3 in 10 guests believe the bridal couple shouldn’t expect to receive a gift.
Be my guest…
Attending a wedding can be an expensive experience and the One4all research shows that wedding guests in Ireland spend an average of €186 on a present for the bridal couple. Other average expenses on the big day for guests include; €163 on a new outfit and accessories, €87 on drinks at the reception and €207 on accommodation.
But what do guests expect when they’re invited to a wedding? Food! – A sit down meal is the item guests at a wedding most expect the bridal couple to provide, so say 88% of those polled. Not just that, but 57% surveyed expect second helpings to be served again later in the evening while just 3% of adults in Ireland think a free bar should be provided at a wedding reception.
Traditional or Trending Weddings?
In the age of social media, 1 in 10 people in Ireland reveal that they have attended a wedding with a social media hashtag. Modern technology also makes its mark with 1 in 5 people having attended a wedding where the bridal party had their own website. Social networking weddings may soon be a thing of the past however with 16% of those surveyed admitting that they would consider a social media ban for the wedding day.
For 21st century couples, tradition matters less, with one third of respondents revealing that wedding traditions don’t matter and the majority (70%) of those saying that weddings are best when they reflect the personalities of the bridal couple.
Commenting on the survey findings, group marketing manager for One4all Ireland Aoife Davey said: “The research shows that the majority of people in Ireland are willing to go above and beyond for the wedding celebrations of loved ones whether that means travelling abroad or splashing out on a generous gift, and wedding guests prefer personal weddings now more than ever.
Give the newlywed couple the personal and practical gift of a One4all Gift Card and the freedom to choose something that suits their taste from thousands of retailers.”
Ranging in value from €15 to €500 and with over 8,000 retail and online partners nationwide, there is something to suit everyone’s budget when buying a One4all Gift Card. Simply log on to www.one4all.ie to design and order your personalised One4all Gift Card or pick up a pre-designed Weddings gift card in your local Post Office or any of the selected PostPoint outlets and Topaz sites across the country.
*One4all research conducted among 599 Irish adults – 80% female & 20% male
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