I get a lot of training requests from wedding suppliers. As some of you know, I work in digital marketing but also lecture in Trinity College Dublin.
Ive 4 training courses scheduled this summer:
https://www.eventbrite.ie/o/irish-wedding-blog-17439260238
Courses (full break down of course content below)
All classes are taking place in Castleknock Hotel
- Facebook & Instagram – The Basics -31st of July – 9-1pm
- Facebook Ads Manager – Advanced – 31st July – 1.30-5.30pm
- Google Analytics & Adwords – The Basics – 14th August – 9-1pm
- Google Adwords – Advanced – 1.30-5.30pm
There are 4 events and here is the pricing:
1 Course – €155
Buy 2 courses – €255 (€50 OFF)
Buy 3 courses – €400 (€65 OFF)
Buy all 4 courses – €500 (€120 OFF)
If anyone wants to book more than one course:
email me sara@irishweddingblog.ie
Facebook and Instagram – The Basics
Course Content:
- Background and current state of Facebook and Instagram
- The recent changes to both platforms and what this means for wedding suppliers
- Best practices for Facebook pages
- Best practises for Instagram pages
- How the tools work!
- Growing followers on both platforms
- Develop content relevant to your company
- Introduction in to ads
- Measurement
FaceBook & Instagram Advanced
Course Content
- Introduction to Ads Manager
- Pixels!
- Creating a campaign
- Audience targeting
- Ad copy creation
- Measurement
- Optimisation
- Lead generation tactics
Google Analytics and AdWords – The Basics
Google Analytics:
– Exploration of the platform and its benefits
– How to measure your marketing activities
– Building campaigns that can be measured
– Goals and Conversions
– Attribution
Google Adwords
– Understand Google Adwords
– Setting Up
– Campaign, Adgroup and Ads structures
– Finding Keywords
– Creating Ads
– Launch a Campaign
Google AdWords Advanced
This Google Adwords advanced brings you along to the next level whereby you can use a more advanced approach and reach your business objectives.
1. Recap on account structure
2. Keywords research / quality score and correlation with SEO
3. Bidding and Optimising
4. Efficiency techniques and account maintenance
5. Remarketing
6. Interpreting results
7. Display Network
8. Youtube Advertising via Adwords
Comments are closed